Do I Really Need a Business Plan for My Business?

Most successful businesses have created a business plan at some point, usually before their start-up.

Why?

A business plan is needed to address all of the central components to starting a business. It is essential to make sure that you, as a new entrepreneur have carefully thought through many if not all, of the important components of your business. Ideally, you need to do this BEFORE starting your business.

What is a business plan?

They are generally prepared for two reasons:

1. To obtain financing for the business

2. To help determine if essential components of starting a business have been considered.

Often times with new entrepreneur’s (and sometimes even with the more experienced!) they overlook certain aspects of starting a business. So the business plan helps to ensure that most, if not all reasonable questions have been answered and strategies thought about.

Although business plans are often considered optional – they serve a vital importance to entrepreneurs.

Many aspiring entrepreneurs and even experienced entrepreneurs fail to recognize their importance. It is often considered an “optional” component of their business and should only be prepared when absolutely necessary.

Not so!

It is needed to address all of the central components to starting your business. It is essential to make sure that you, as an entrepreneur of quality, have carefully considered what you are offering, how you are offering it and whom you are offering it to.

Although it may be tempting to say “I have everything in my head about my business” – could lead to a lack of clarity.

Why?

The idea of keeping everything in your mind makes it possible for you to:

forget certain things
remember things incorrectly or too modified to later be useful
misconstrue thought combinations that you had at one point but later revised
revisit ideas that you already have thought of and since dismissed…
Preparing a business plan will allow you to document what you know and have the permanent impact of writing it down.

But this is complicated – Right?

In the context of the larger corporate world a business plan is not only essential but required. Many formats of business plans are modelled after the layouts and inclusions used for larger public companies. The time frame and level of detail is much greater for large corporate entities as they are required for various interested parties (stakeholders). However, it is not necessary for smaller businesses, especially start-ups to prepare overly lengthy and complex documents.

Your business plan need not be a time consuming, uncontrollable and over-the-top difficult process!

How Can I, As an Entrepreneur Achieve This?

Through the simple process of preparing a Preliminary Business Plan you will:

Engage in a key strategy that will help you to organize your thoughts
Help you to focus on your business intentions.
Apply a straightforward, step-by-step process to prepare one.
Obtain clarity about your business.
Why is it called a Preliminary Business Plan?

Traditional business plans, like those used for large public corporations can be very complex and have the level of detail that is not required for most smaller, private businesses.

A Preliminary Business Plan is shorter, designed more for the start-up of the business and it is easier to understand and prepare.

Here are just some of the questions that it should answer:

Describe in detail exactly what your business is to be.
Describe whom your products and/or services are for.
How do you plan to deliver your products/services to your customers/clients.
What pricing do you plan to use.
If you have a product, list the major suppliers
Indicate whom your major customers/clients are likely to be.
What are the risk factors that you see for your business.
What current businesses pose as competition to your business?
How many employees do you plan to have in the company and at what point will they become active?
Have you completed one?
It will address all of the central components to starting your business. It is essential to make sure that you, as a new entrepreneur have thought carefully through and considered all that you need to BEFORE starting your business.

A Preliminary Business Plan is a step-by-step method that allows you to organize your thoughts and WRITE DOWN your intentions through documenting them in a meaningful way. It also provides you with a document to provide to interested parties (for example, banks, investors, etc.) if the need arises.

You need to prepare one, if you are:

An aspiring entrepreneur who is serious about properly planning a business and would like to discover if you need one for their new business.
An experienced entrepreneur who never has prepared one, but would like to learn how.
An aspiring entrepreneur who is skeptical, but would like to explore the process and know more.
Any entrepreneur who has heard about them, but are confused and would like some clear DIRECTION of what to do.

Are you looking for "testobooster"? Check out vitapura The passionate experts in this field are ready to answer all of your requests.
Posted in Uncategorized | Comments Off

Variety, the Spice of a Business Analyst’s Life

Part of the reason why some people still struggle with what it means to be a Business Analyst is because it is a very diverse career by definition. Business Analysis is defined very clearly in the IIBA® BABOK® guide, and yet, if you read this guide, you will agree that there is enormous scope for a Analyst to do a wide variety of things with their careers. So let’s look at some of the aspects that make our careers so diverse and interesting.

# All industries have BAs.

Business Analysis applies to any organisation big or small and in any industry where there is a form of business need that requires a business solution. Business Analysis is analysing the business needs (regardless of domain or industry) and facilitating the translation of need into a business solution. So as a BA, you pick where you would like to work, and you can keep it interesting by moving between industries every few months or years.

# Business Analysis can live at the top or the bottom of the corporate ladder.

Enterprise analysis is more often performed by experienced BAs; as a result, this is a career goal that you need to work towards. It does however exist as a very interesting and challenging analysis role at the top end of the corporate ladder. This makes Analysis even more diverse, as it is one of the few careers where the same set of skills can be applied in both junior and senior roles. The only real difference is that the level and type of business problem will be more conceptual than physical at the top end rather than at the bottom end.

# Analysis can be fluffy and feel good, or very technical and detailed: which are you?

Some BAs are naturally talented in discussing business needs in a language that business stakeholders really understand. These BAs are great at conversing with these stakeholders about their business needs in terms what they would like to achieve, or what they are not achieving. The Business Analyst can then translate these required business benefits into business requirements which can in turn be captured as part of a proposed solution to the problem. Then on the other side, some Business Analysts like the specifics and the details surrounding good business requirement definitions. These Business Analysts are good listeners, good documentation experts, and can be relied upon to support their counter-part Business Analysts who “talk the talk”. Your strengths and your choices will determine where you fit, and remember that both types of Business Analysts play their roles equally well.

# Do you like to work in a loud and explicit way or do you prefer it to be implied and assumed?

In some types of projects, particularly those that are more waterfall-based, you will find that there is a great emphasis placed on requirements gathering activities – running workshops, documenting requirements and running these requirement documents through various cycles of reviews and approvals. This is what I meant when I referred to “loud and explicit” business analysis. In other cases, the requirements gathering aspect of the project is still very important, but takes a more fluid and implied role in the everyday life of the project. Often this is the way requirements are managed within an Agile project environment. Business analysis is therefore applied in two very different ways without changing the nature of what is being done. This makes business analysis very adaptable and flexible as a skill set.

# Which part of the project life cycle would you prefer?

When you are a software developer, you get involved mostly in the build aspect of the software development cycle. With business analysis, you are involved at some or all of the stages of the software development life cycle. This applies to both traditional and Agile approaches. Your involvement will vary depending on which stages you get involved in, but you will nevertheless be performing some aspect of business analysis throughout. So you choose, once again, what type of business analysis activities you would most enjoy doing, and push to be involved in the parts of the projects that you want to be!

# Do you want to be part of a project team or the operations team?

Some Business Analysts are employed as part of business operations. They tend to work on business cases, feasibility studies and a variety of other enterprise level business analysis activities. This is great because not all business analysts like the project environment. However, most Business Analysts are employed in projects and thrive in that environment of peaks and troughs. Depending on your preference, you can once again, choose what type of environment you would like to be a Business Analyst in.

# Business Analysis can be domain agnostic or it can be deeply ingrained in a domain.

The one big divide that I have noticed through the years between different Business Analysts is that there are Business Analysts who taught themselves to be experts in one specific domain, and then there are others who taught themselves to be experts in any domain. Both of these types of Business Analysts are equally valuable. In some cases a particular role requires the individual to be a subject matter expert as well as a Business Analyst and in some other roles it requires pure business analysis skills. Once again, this leaves the highly skilled Business Analyst with a choice about whether they want to focus on one domain and have one aspect of their role as a subject matter expert, or whether they would like to remain a pure Business Analyst who is an expert in transferring their business analysis skills between different domains.

In a nutshell, these are just a few of the huge number of things to consider when you choose to be a Business Analyst. There are many more dimensions for a Business Analyst to choose from when they embark on this career. So jump in and try out as many different parts of the business analysis profession as you can, before choosing which aspect you most enjoy!

Posted in Uncategorized | Comments Off

Choosing a Business Name to Make Your Business Successful

Creating a Unique Name to Brand Your Business

One of the most important steps in business planning is choosing a name in which to operate under. The challenges with choosing a name can be difficult to overcome, such as deciding on a unique name, finding a name that reflects the business and its purpose well, as well as choosing a name that will easily transition to online use and social media. Once these challenges have been conquered, the most important step in the naming process is registering it with the proper department of local government as well as copyrighting or trademarking the name in order to protect the branding of the business long-term.

Important Considerations to Make When Choosing a Business Name

More often than not, small businesses start out as an individual’s freelancing or solo efforts. When this is the case, using the individual’s personal name is acceptable and does not need to be registered with the government. But, when these small operations begin to grow and working under a personal name is no longer feasible, it is time to consider creating a name and having the business branch off from the owner’s personal name. Giving a business any old name is usually not the best option – there are many things an owner should consider when choosing a proper name for his or her organization.

Some of the main points that business owners should consider when choosing an acceptable name are choosing a name that reflects the business and its offerings well, how the name will look both in print and on the Web, what feelings the name may evoke in consumers and business partners, as well as if the name has already been trademarked or claimed by another organization – violating trademarks can lead to huge legal ramifications for small businesses. Being able to meet these points with confidence will help an owner choose the appropriate name and build the business’s branding overall.

Importance of Registering a Business’s Name with Local and State Government

Once the business’s new name has been created, it may be pertinent to register the name with local and state government agencies. Registering the business under a new name alerts the government that business is being done under what is known as a “Doing Business As” or DBA name. After this registration process is complete, some business owners choose to also trademark the business’s name. Trademarking protects the business’s “Doing Business As” name and branding, guaranteeing that another organization will not use the same name and helping to keep the image of the business clear.

Is Your Business’s Name Web Ready?

Just as the business’s name is important in print, it is also important for branding on the Web and through social media. When considering a name, do research to determine if the same domain name is available. Also, search social media such as Facebook and Twitter to see if there is another organization with the same or similar name. If the proposed business name is available on social media, claim the name early in the naming process – even if the name changes down the line, many social media sites will allow business owners to edit and change the name of the business at any point.

Posted in Uncategorized | Comments Off

Family Business, Non-Family Business, Urban Myths.

After 20 years of working with Senior Executives across the world it’s interesting to see the mistakes when appointing Senior Executives. There can be many reasons why, but one reason is not understanding the differences of working in a Family Business and a Non-Family Business. I’ve recently met several Senior Executives who are unhappy with their employment because of this lack of knowledge and understanding and I’m meeting Business owners who didn’t realise there was a difference. These Business Owners feel that money and title is enough and stick to the Mantra of “Surely experienced ‘C’ level Executives can work in any company?”

Due to the change of economy, I have become more involved with assisting Family Businesses rather than just the corporates in finding ‘C’ level people. To do this successfully I believe that everyone in the process of hiring Senior Executives must understand the differences that separate the two entities. Having worked for an English and Indian Family Business in a past life this has helped me at first hand to see the ups and downs of these Businesses; this with a theoretical base has helped with running my own companies or advising others with theirs.

One recent company I have been involved with was run and founded by a successful New Zealand Entrepreneur. He does not have anybody in his immediate family to hand the reins over to. He has tried (outside the family) executives to fill his ‘C’ level roles and has had three people in three years! What is the problem? Was this a real Family Business? Was the Problem his, or the Executives?

We discussed the reasons for the failures but in terms of assisting the owner I got him to firstly look at where his people came from. All three had been ‘C’ level people in corporates and had done an excellent job in their corporate environment. They all returned to corporate life and continued to do well in their new roles. Why did they fail then in this successful company?

What I needed the owner to do was to identify a “Family Business”. I don’t normally use dictionary definitions but feel that in this instance Wikipedia gives a satisfactory explanation of a Family Business;

“A commercial organization in which decision-making is influenced by multiple generations of a family-related by blood or marriage-who are closely identified with the firm through leadership or ownership. Owner-manager entrepreneurial firms are not considered to be family businesses because they lack the multigenerational dimension and family influence that create the unique dynamics and relationships of family businesses” Wikipedia 2014.

We looked at his company and although he didn’t have anyone in the immediate family to take over the reins he had people who owned the company in minor leadership roles. We both agreed he did in fact have a Family Business.

He thought that buying in top salaried ‘C’ level Executives from corporates would enhance growth and sustain his business. He had not seen any differences between Family and Non-Family Business.

Urban Myths for Family Businesses;

All are unstable Small to Midsize businesses’.
As an Executive I don’t want to baby sit the junior family members so they can take over my job.
A non-family member will never run the company.
Mother and Father Companies, the only people that matter in the company are family members.
Emotional hard to work places due to family disagreements/arguments.
Incompetent family members in positions of authority.
Are these statements true or are they just Urban Myths?

Family businesses are one of the fastest growing sectors of the world economy and now merit serious consideration by Senior Executives looking to advance their careers. This is an amazing turnaround from 25 years ago when nobody wanted to work for a family-owned business. There now seem to be many positives;

Patricia Epperlein from InterSearch reports that;

In the USA, 90% of businesses are family-owned. They contribute towards 40% of that nation’s GNP and pay approximately half of its total wages.

59% of France’s Top-500 industrial companies are family-owned.

It is estimated that 70% to 85% of all businesses worldwide are family-owned.

Tom O’Neil NZ Herald. Jan 2014 states;

Small to medium businesses are the lifeblood of New Zealand industry. Various sources cite family businesses as representing 75 per cent of Kiwi firms, providing up to 80 per cent of employment and 65 per cent of national GDP.

It’s interesting to note that when companies around the world state that they are a “Family Business” they are trying to reinforce positive family values of, Integrity, honesty, trust and loyalty.

Not all Family Businesses’ are SMEs. Companies like;

Porsche
WalMart
Tata Group.
In New Zealand the Talley Family (Agribusiness) and the Pandey family (Hotels).
Simon Peacocke of BDO Auckland, an accredited Family Business Advisor works with numerous NZ Family Businesses and feels that they do well because of the following reasons;

Family businesses think very long-term and are very resilient, much more so than non-family businesses.

Second and third generation family business members start their apprenticeship at a very young age. At 5 years old they are hearing their parents talking about the business so they have an incredible depth of knowledge to draw on.

Their relationships with staff and communities also tend to be different – closer, more connected, more loyal.

Staff tend to become part of the family business and to stay on as long-term committed employees.

While corporates like to be seen supporting their communities, family businesses generally don’t promote they are doing this – they just do it.

They don’t throw lots of money at things trying to get rich quick.

They also have a powerful focus on building relationships with staff, customers and suppliers.

So is it worth working for a family company? Is it better to work for a Non-Family Business? Is there any difference when the economy is good or is in a slump?

Nicolas Kachaner 2012 in the Harvard Business Review states,

“Results show that during good economic times, family-run companies don’t earn as much money as companies with a more dispersed ownership structure. But when the economy slumps, family firms far outshine their peers. And when we looked across business cycles from 1997 to 2009, we found that the average long-term financial performance was higher for family businesses than for non-family businesses in every country we examined”.

Senior Executives looking for longevity in the work place should look at the Family Business as this would take them through economies varying peaks and troughs. They will need to be aware that this will always be done in a cost effective way.

Business Consultants believe that they can tell easily if the company is Family or Non-Family Business. You just walk into the Head Office. A Non-family office has a very substantial corporate office with a “Wow Factor”. The Family business being more Frugal has very few “Bells and Whistles”. This Frugality is about the Family Business CEO looking to invest in the long term 20 year plan with the business passing down the generations. The Non-Family CEO is looking to make an instant mark and will try and outperform the person they have taken over from. There are many studies that show that Family Businesses did better in the recent Global recession for the above reason. The Family Business is frugal in the good times and the bad allowing them to weather the storms of economic crisis.

This is one of the factors that had been wrong in my client with three ‘C’ Level people in three years. His ‘C’ level people came in with a quick turnaround plan which they hoped would give a quick fix and outspending the last person in the hope that they would do something instantly. No twenty year plan for them as they had never been afforded this way of working in the past.

Do Family Businesses perform differently in other countries?

Justin Craig, PhD states,

“Interestingly, in many aspects family businesses as a sector do not vary much from country to country. There are obvious cultural differences but a business with family involvement is challenging in every country. It is also more rewarding than the ‘corporates’, let’s not forget that. Of course, there are older businesses in Europe, for example, than in Australia and New Zealand and the United States, and the mind-sets of companies in Europe will differ than in the later developed countries. But day to day the differences are not noticeable. Older businesses have more at stake and lots more to lose but they also have advantages. Family leaders still have to manage three independent and interdependent systems being the family, the business and the ownership group”.

Appointing the right Senior Executives is crucial to any company and is a costly acquisition. There are many reasons why hiring at this level goes wrong but getting it right can make a huge difference to your company.

To answer one of my questions, can a ‘C’ Level person work in any type of Business, Family or Non-Family?

Yes, but only if they are armed with the knowledge of the differences of the two. What they must also be sure of is the type of business that they are going to work in as sometimes this can be a cloudy issue, making it difficult for them to decide which one it is. Look at those mighty corporate companies of Porsche, Tata and Walmart to name a few.

Finding the right ‘C’ Level Executive is a lengthy process and shouldn’t be rushed, if you need to rush you are better to go down the Executive Leasing Route in the short term which will allow you to take a breath and get the right permanent person in place. Work with your inside team or your outside partners to establish a good process, so the firm can articulate the process to the Senior Executives. Everyone appreciates the fact that there is a well thought-out plan in place.

Posted in Uncategorized | Comments Off

Shoe Repairs And Several Other Things When I Was 7

Shoe Repairs And Several Other Things When I Was 7
My Dad repaired most of our shoes believe it or not, I can hardly believe it myself now. With 7 pairs of shoes always needing repairs I think he was quite clever to learn how to “Keep us in shoe Leather” to coin a phrase!

He bought several different sizes of cast iron cobbler’s “lasts”. Last, the old English “Laest” meaning footprint. Lasts were holding devices shaped like a human foot. I have no idea where he would have bought the shoe leather. Only that it was a beautiful creamy, shiny colour and the smell was lovely.

But I do remember our shoes turned upside down on and fitted into these lasts, my Dad cutting the leather around the shape of the shoe, and then hammering nails, into the leather shape. Sometimes we’d feel one or 2 of those nails poking through the insides of our shoes, but our dad always fixed it.

Hiking and Swimming Galas
Dad was a very outdoorsy type, unlike my mother, who was probably too busy indoors. She also enjoyed the peace and quiet when he took us off for the day!

Anyway, he often took us hiking in the mountains where we’d have a picnic of sandwiches and flasks of tea. And more often than not we went by steam train.

We loved poking our heads out of the window until our eyes hurt like mad from a blast of soot blowing back from the engine. But sore, bloodshot eyes never dampened our enthusiasm.

Dad was an avid swimmer and water polo player, and he used to take us to swimming galas, as they were called back then. He often took part in these galas. And again we always travelled by steam train.

Rowing Over To Ireland’s Eye
That’s what we did back then, we had to go by rowboat, the only way to get to Ireland’s eye, which is 15 minutes from mainland Howth. From there we could see Malahide, Lambay Island and Howth Head of course. These days you can take a Round Trip Cruise on a small cruise ship!

But we thoroughly enjoyed rowing and once there we couldn’t wait to climb the rocks, and have a swim. We picnicked and watched the friendly seals doing their thing and showing off.

Not to mention all kinds of birdlife including the Puffin.The Martello Tower was also interesting but a bit dangerous to attempt entering. I’m getting lost in the past as I write, and have to drag myself back to the present.

Fun Outings with The camera Club
Dad was also a very keen amateur photographer, and was a member of a camera Club. There were many Sunday photography outings and along with us came other kids of the members of the club.

And we always had great fun while the adults busied themselves taking photos of everything and anything, it seemed to us. Dad was so serious about his photography that he set up a dark room where he developed and printed his photographs.

All black and white at the time. He and his camera club entered many of their favourites in exhibitions throughout Europe. I’m quite proud to say that many cups and medals were won by Dad. They have been shared amongst all his grandchildren which I find quite special.

He liked taking portraits of us kids too, mostly when we were in a state of untidiness, usually during play. Dad always preferred the natural look of messy hair and clothes in the photos of his children.

Posted in Uncategorized | Tagged , | Comments Off

What Are The Greatest Changes In Shopping In Your Lifetime

What are the greatest changes in shopping in your lifetime? So asked my 9 year old grandson.

As I thought of the question the local Green Grocer came to mind. Because that is what the greatest change in shopping in my lifetime is.

That was the first place to start with the question of what are the greatest changes in shopping in your lifetime.

Our local green grocer was the most important change in shopping in my lifetime. Beside him was our butcher, a hairdresser and a chemist.

Looking back, we were well catered for as we had quite a few in our suburb. And yes, the greatest changes in shopping in my lifetime were with the small family owned businesses.

Entertainment While Shopping Has Changed
Buying butter was an entertainment in itself.
My sister and I often had to go to a favourite family grocer close by. We were always polite as we asked for a pound or two of butter and other small items.

Out came a big block of wet butter wrapped in grease-proof paper. Brought from the back of the shop, placed on a huge counter top and included two grooved pates.

That was a big change in our shopping in my lifetime… you don’t come across butter bashing nowadays.

Our old friendly Mr. Mahon with the moustache, would cut a square of butter. Lift it to another piece of greaseproof paper with his pates. On it went to the weighing scales, a bit sliced off or added here and there.

Our old grocer would then bash it with gusto, turning it over and over. Upside down and sideways it went, so that it had grooves from the pates, splashes going everywhere, including our faces.

My sister and I thought this was great fun and it always cracked us up. We loved it, as we loved Mahon’s, on the corner, our very favourite grocery shop.

Grocery Shopping
Further afield, we often had to go to another of my mother’s favourite, not so local, green grocer’s. Mr. McKessie, ( spelt phonetically) would take our list, gather the groceries and put them all in a big cardboard box.

And because we were good customers he always delivered them to our house free of charge. But he wasn’t nearly as much fun as old Mr. Mahon. Even so, he was a nice man.

All Things Fresh
So there were very many common services such as home deliveries like:

• Farm eggs

• Fresh vegetables

• Cow’s milk

• Freshly baked bread

• Coal for our open fires

Delivery Services
A man used to come to our house a couple of times a week with farm fresh eggs.

Another used to come every day with fresh vegetables, although my father loved growing his own.

Our milk, topped with beautiful cream, was delivered to our doorstep every single morning.

Unbelievably, come think of it now, our bread came to us in a huge van driven by our “bread-man” named Jerry who became a family friend.

My parents always invited Jerry and his wife to their parties, and there were many during the summer months. Kids and adults all thoroughly enjoyed these times. Alcohol was never included, my parents were teetotallers. Lemonade was a treat, with home made sandwiches and cakes.

The coal-man was another who delivered bags of coal for our open fires. I can still see his sooty face under his tweed cap but I can’t remember his name. We knew them all by name but most of them escape me now.

Mr. Higgins, a service man from the Hoover Company always came to our house to replace our old vacuum cleaner with an updated model.

Our insurance company even sent a man to collect the weekly premium.

People then only paid for their shopping with cash. This in itself has been a huge change in shopping in my lifetime.

In some department stores there was a system whereby the money from the cash registers was transported in a small cylinder on a moving wire track to the central office.

Some Of The Bigger Changes
Some of the bigger changes in shopping were the opening of supermarkets.

• Supermarkets replaced many individual smaller grocery shops. Cash and bank cheques have given way to credit and key cards.

• Internet shopping… the latest trend, but in many minds, doing more harm, to book shops.

• Not many written shopping lists, because mobile phones have taken over.

On a more optimistic note, I hear that book shops are popular again after a decline.

Personal Service Has Most Definitely Changed
So, no one really has to leave home, to purchase almost anything, technology makes it so easy to do online.
And we have a much bigger range of products now, to choose from, and credit cards have given us the greatest ease of payment.

We have longer shopping hours, and weekend shopping. But we have lost the personal service that we oldies had taken for granted and also appreciated.

Because of their frenetic lifestyles, I have heard people say they find shopping very stressful, that is grocery shopping. I’m sure it is when you have to dash home and cook dinner after a days work. I often think there has to be a better, less stressful way.

My mother had the best of both worlds, in the services she had at her disposal. With a full time job looking after 9 people, 7 children plus her and my dad, she was very lucky. Lucky too that she did not have 2 jobs.

Posted in Uncategorized | Tagged , , , , , , | Comments Off

What We Have Here Is A Failure To Communicate

The results of this past election proved once again that the Democrats had a golden opportunity to capitalize on the failings of the Trump Presidency but, fell short of a nation wide mandate. A mandate to seize the gauntlet of the progressive movement that Senator Sanders through down a little over four years ago. The opportunities were there from the very beginning even before this pandemic struck. In their failing to educate the public of the consequences of continued Congressional gridlock, conservatism, and what National Economic Reform’s Ten Articles of Confederation would do led to the results that are playing out today.. More Congressional gridlock, more conservatism and more suffering of millions of Americans are the direct consequences of the Democrats failure to communicate and educate the public. Educate the public that a progressive agenda is necessary to pull the United States out of this Pandemic, and restore this nations health and vitality.

It was the DNC’s intent in this election to only focus on the Trump Administration. They failed to grasp the urgency of the times. They also failed to communicate with the public about the dire conditions millions have been and still are facing even before the Pandemic. The billions of dollars funneled into campaign coffers should have been used to educate the voting public that creating a unified coalition would bring sweeping reforms that are so desperately needed. The reality of what transpired in a year and a half of political campaigning those billions of dollars only created more animosity and division polarizing one extreme over another.

One can remember back in 1992 Ross Perot used his own funds to go on national TV to educate the public on the dire ramifications of not addressing our national debt. That same approach should have been used during this election cycle. By using the medium of television to communicate and educate the public is the most effective way in communicating and educating the public. Had the Biden campaign and the DNC used their resources in this way the results we ae seeing today would have not created the potential for more gridlock in our government. The opportunity was there to educate the public of safety protocols during the siege of this pandemic and how National Economic Reform’s Ten Articles of Confederation provides the necessary progressive reforms that will propel the United States out of the abyss of debt and restore our economy. Restoring our economy so that every American will have the means and the availability of financial and economic security.

The failure of the Democratic party since 2016 has been recruiting a Presidential Candidate who many felt was questionable and more conservative signals that the results of today has not met with the desired results the Democratic party wanted. Then again? By not fully communicating and not educating the public on the merits of a unified progressive platform has left the United States transfixed in our greatest divides since the Civil War. This writers support of Senator Bernie Sanders is well documented. Since 2015 he has laid the groundwork for progressive reforms. He also has the foundations on which these reforms can deliver the goods as they say. But, what did the DNC do, they purposely went out of their way to engineer a candidate who was more in tune with the status-quo of the DNC. They failed to communicate to the public in educating all of us on the ways our lives would be better served with a progressive agenda that was the benchmark of Senators Sanders Presidential campaign and his Our Revolution movement. And this is way there is still really no progress in creating a less toxic environment in Washington and around the country.

Posted in Uncategorized | Comments Off